强势营销策略，倾力赢得中国市场
澳洲企鹅漆进入中国市场而专门设立研发中心，为了向中国客户提供更适合中国国情、中国气候的优质涂料做了大量的前期工作。澳洲企鹅漆的宗旨是提供高标准的各类建筑家装涂料，更好的满足客户的要求。始终坚持 “环保第一、品质第一、服务第一”的经营原则，以提供绿色环保的生活环境与生活品质，立志于把世界化的全天然环保理念带进中国千家万户。
澳洲企鹅漆充分把握中国建筑市场蓬勃发展的机遇，发挥在信息和技术方面的优势，引进国际领先的营销观念和推广模式，用科学的品牌营销推广策略全面出击，让中国的涂料经销商们走出市场竞争的困局，开启财富与事业之门。
结合中国市场发展趋势与现状，建立澳洲企鹅漆品牌中国区营销战略体系，采用“核心辐射”“以点识面”“据点化、阵地化”市场网络化建设市场发展策略采用“资源共享、价值共享、利益共享”的“共商市场”经营策略。
近年来，澳洲企鹅漆品牌营销取得了重大成就，众多涂料经销商实现了创业之初的梦想，拥有健康事业的财富人生。
AUSPENGUIN enter the Chinese market and specially set up R & D centers to China in order to provide more suitable for China's national conditions, quality paint preliminary work done a lot of China's climate. AUSPENGUIN paint aim is to provide a high standard of all types of building decoration paint, better meet customer requirements. Always adhere to the "green first, quality first, service first" principle to provide the living environment and quality of life green, determined to make the world of all-natural environmental concepts into China every household.
AUSPENGUIN paint full advantage of the opportunities China's booming construction market, take advantage of information and technology, the introduction of the world's leading marketing concepts and promotion model, with a scientific strategy of comprehensive brand marketing initiative, so that China's paint dealers out of the market competitive predicament, opened the door to wealth and career.
Combined with the current situation of China market development trends, build brand AUSPENGUIN paint system marketing strategy in China, the "core radiation" "point to identify surface", "stronghold of, position of" market network construction market development strategy a "resource sharing, shared values benefit-sharing "and" total business market "business strategy.
In recent years, AUSPENGUIN paint brand marketing has made significant achievements, many paint dealers to achieve a dream start at the beginning, with a wealth of healthy life career.
新闻战略
新闻营销在营销活动中有效综合运用新闻报道传播手段，创造最佳传播效能。澳洲企鹅漆新闻营销通过新闻的形式和手法，多角度、多层面地诠释企业文化、品牌内涵、产品机理、利益承诺，传播行业资讯，引领消费时尚，指导购买决策。这种模式有利于引导市场消费，在较短时间内快速提升产品的知名度，塑造品牌的美誉度和公信力。
News marketing marketing campaign effective means of communication to the integrated use of news reports to create the best propagation performance. AUSPENGUIN News Marketing by news form and technique, multi-angle, multi-level interpretation of the corporate culture and brand, product mechanism, the interests of commitment, communication industry information, leading consumer fashion, to guide purchasing decisions. This model will help guide the consumer market in a relatively short period of rapid increase product awareness, build brand reputation and credibility.
网站推广
网站推广就是以国际互联网为基础，利用nnt流量的信息和网络媒体的交互性来辅助营销目标实现的一种新型的市场营销方式。常见的推广方式主要是：百度推广，谷歌推广，搜搜推广，买广告之类等等方式，免费网站推广包括：优化网站内容或构架提升网站在搜索引擎的排名，在论坛、微博等平台发布信息，在其他热门平台发布网站外部链接等。
Website promotion is to the Internet, based on the flow of information and the use of nnt interactive online media to assist a new marketing approach to achieve marketing goals. Common way to promote mainly: Baidu promotion, Google promotion, search marketing, advertising and the like, and so on the way to buy, free website promotion include: optimizing website content or framework to improve the site's ranking in search engines, forums, microblogging and other platforms Ads, Post website external link, etc. in other popular platforms.
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